After the large Black Friday sales, shop local and join the community in celebrating Small Business Saturday. This year's event is set for Saturday, November 26. Small Business Saturday was started in 2010 by American Express to encourage individuals nationwide to support small, local business, and it has been a great success. Last year, 95 million people went out to shop at their local small businesses on the appointed day. From The Seneca Regional Chamber of Commerce and Visitor Services: Small Business Saturday is most successful in helping local retail businesses grow their revenues over this key weekend, when public/private coalitions of small business leaders have come together to provide coordination and leadership. The Chamber is celebrating another year as a member of the Small Business Saturday Coalition and a neighborhood champion. Join us in supporting local businesses by signing up. We encourage all small businesses to sign up for the Small Business marketing and promotional materials. Sign up on the event website.